http://www.stridingout.co.uk/ 2013-05-24T16:39:12Z Joomla! 1.5 - Open Source Content Management 2011-07-05T10:14:13Z 2011-07-05T10:14:13Z http://www.stridingout.co.uk/marketing-strategy/7-questions-to-identify-your-target-market.html Heather Wilkinson [email protected]

<span style="color: #000000;"><strong>What is your target market?</strong> </span> <div></div> <p><strong><span style="color: #000000;">Who is the focus of your marketing?</span></strong></p> <p>If your answer is 'everyone' then read on.</p> <p>A focused marketing strategy not only attracts significantly more business but also provides richer opportunities for self expression. Choosing to whom to aim your services enables you to think carefully about their needs and develop more innovative products and services. It's easier for others to understand what you do. You can become known as an expert in your field and get word of mouth recommendations.</p>

<span style="color: #000000;"><strong>What is your target market?</strong> </span> <div></div> <p><strong><span style="color: #000000;">Who is the focus of your marketing?</span></strong></p> <p>If your answer is 'everyone' then read on.</p> <p>A focused marketing strategy not only attracts significantly more business but also provides richer opportunities for self expression. Choosing to whom to aim your services enables you to think carefully about their needs and develop more innovative products and services. It's easier for others to understand what you do. You can become known as an expert in your field and get word of mouth recommendations.</p> 2011-01-24T00:00:00Z 2011-01-24T00:00:00Z http://www.stridingout.co.uk/marketing-strategy/marketing-your-business-effectively.html Administrator [email protected]

<div>Many businesses think of marketing as another term for selling or advertising so if you are in that category you should know that it is a much broader concept. It is getting your product or service right for your customers, making sure they are aware of it as well as delivering the service reflected in your image...</div> <div></div>

<div>Many businesses think of marketing as another term for selling or advertising so if you are in that category you should know that it is a much broader concept. It is getting your product or service right for your customers, making sure they are aware of it as well as delivering the service reflected in your image...</div> <div></div> 2011-01-24T00:00:00Z 2011-01-24T00:00:00Z http://www.stridingout.co.uk/marketing-strategy/6-ways-to-stimulate-growth.html Administrator [email protected]

<div> <p><strong>6 Ways to Stimulate Growth:  Marketing Strategy for a Recession</strong></p> <p>It's a challenging time for businesses - with all of them needing to squeeze every last drop out of their marketing strategy to ensure the continued well being of their organisation. Read on to see some tips of how you can actually stimulate growth in a recession.</p> </div> <p />

<div> <p><strong>6 Ways to Stimulate Growth:  Marketing Strategy for a Recession</strong></p> <p>It's a challenging time for businesses - with all of them needing to squeeze every last drop out of their marketing strategy to ensure the continued well being of their organisation. Read on to see some tips of how you can actually stimulate growth in a recession.</p> </div> <p /> 2009-06-01T21:31:38Z 2009-06-01T21:31:38Z http://www.stridingout.co.uk/marketing-strategy/marketing-strategy-outline.html Heather Wilkinson [email protected]

<p> <img src="http://www.stridingout.co.uk/images/stories/profile_pics/suzanne_cleal_small.jpg" alt="suzanne_cleal_small.jpg" style="margin: 5px; float: right; width: 113px; height: 169px" title="suzanne_cleal_small.jpg" height="169" width="113" />Position your product and service effectively in the market place, using our&nbsp;simple guidelines for&nbsp;developing a&nbsp;marketing stategy. </p> <p> Check out Suzanne Cleal's 5 point plan&nbsp;below... </p> <p> <b>1. Customer understanding</b> </p> <p> Define customer needs - Define customer &ndash; segmentation and targeting - Understand customer behaviour &ndash; product/service usage, buying habits, price sensitivity </p> <p> <b>2. Market understanding</b> </p> <p> Define the market... </p> <p> For new products &ndash; undertake market research, understand the&nbsp;market size, look at your market entry strategy and how to test your market. &nbsp; </p> <p> For existing products &ndash; understand your market share and&nbsp;scan the market and continually undertake a&nbsp;competitor analysis </p>

<p> <img src="http://www.stridingout.co.uk/images/stories/profile_pics/suzanne_cleal_small.jpg" alt="suzanne_cleal_small.jpg" style="margin: 5px; float: right; width: 113px; height: 169px" title="suzanne_cleal_small.jpg" height="169" width="113" />Position your product and service effectively in the market place, using our&nbsp;simple guidelines for&nbsp;developing a&nbsp;marketing stategy. </p> <p> Check out Suzanne Cleal's 5 point plan&nbsp;below... </p> <p> <b>1. Customer understanding</b> </p> <p> Define customer needs - Define customer &ndash; segmentation and targeting - Understand customer behaviour &ndash; product/service usage, buying habits, price sensitivity </p> <p> <b>2. Market understanding</b> </p> <p> Define the market... </p> <p> For new products &ndash; undertake market research, understand the&nbsp;market size, look at your market entry strategy and how to test your market. &nbsp; </p> <p> For existing products &ndash; understand your market share and&nbsp;scan the market and continually undertake a&nbsp;competitor analysis </p> 2009-05-18T15:59:07Z 2009-05-18T15:59:07Z http://www.stridingout.co.uk/marketing-strategy/get-ready-to-tender-to-public-sector.html Heather Wilkinson [email protected]

<p> Tendering for the supply of products, or services is very difficult and highly competitive. This is sometimes the only route to work within the public sector, so how to you get your foot into the door and know what Public Sector Clients want. </p> <p> Knowing what public sector clients want from a supplier is sometimes difficult to establish and can be different from other clients in the private sector. Even understanding the jargon and tender process can be daunting. </p> <p> The following four tips will provide you with a simple guide to help you sell more effectively to the public sector buyer and the key points that they are looking for in a supplier. </p>

<p> Tendering for the supply of products, or services is very difficult and highly competitive. This is sometimes the only route to work within the public sector, so how to you get your foot into the door and know what Public Sector Clients want. </p> <p> Knowing what public sector clients want from a supplier is sometimes difficult to establish and can be different from other clients in the private sector. Even understanding the jargon and tender process can be daunting. </p> <p> The following four tips will provide you with a simple guide to help you sell more effectively to the public sector buyer and the key points that they are looking for in a supplier. </p> 2009-02-20T18:52:40Z 2009-02-20T18:52:40Z http://www.stridingout.co.uk/marketing-strategy/producing-a-fine-tuned-proposal-to-pitch-to-a-new-client.html Heather Wilkinson [email protected]

Here a few important guidelines for preparing a fine-tuned proposal to pitch to a new client. <p> &nbsp; </p> <ul> <li> <p> Firstly, don't read in-between the lines - Ask them for a detailed brief to find out exactly what they are looking for. Ask for any further details you need to clarify questions and key points. </p> </li> <li> <p> Speak&nbsp;their language - Highlight key topics and activities to be completed and use the written terms they have used in their brief, so your response identifies with their proposal. </p> </li> <li> <p> Demonstrate your understanding - Start the proposal by outlining a summary of the brief and what they are looking to achieve. Demonstrate what you understand of the topic in question and its importance in the respective marketplace. </p> </li> </ul>

Here a few important guidelines for preparing a fine-tuned proposal to pitch to a new client. <p> &nbsp; </p> <ul> <li> <p> Firstly, don't read in-between the lines - Ask them for a detailed brief to find out exactly what they are looking for. Ask for any further details you need to clarify questions and key points. </p> </li> <li> <p> Speak&nbsp;their language - Highlight key topics and activities to be completed and use the written terms they have used in their brief, so your response identifies with their proposal. </p> </li> <li> <p> Demonstrate your understanding - Start the proposal by outlining a summary of the brief and what they are looking to achieve. Demonstrate what you understand of the topic in question and its importance in the respective marketplace. </p> </li> </ul> 2008-10-26T22:00:37Z 2008-10-26T22:00:37Z http://www.stridingout.co.uk/marketing-strategy/business-in-difficult-times.html Heather Wilkinson [email protected]

<p class="pink-bold"> <span style="font-size: 14pt">10 Tips for developing your Business in difficult times</span> </p> <h2 class="bold-black">by Morton Patterson </h2> <p> In the midst of despair there is opportunity. As we approach the end of 2008, the financial markets are in a challenging state with banks needing to be supported to keep the economy afloat. Despite this, there are opportunities for you and your business to develop greater relationships with your customers and thrive amidst all of the predictions of doom and gloom. Don't forget that we still need to eat, find somewhere comfortable to sleep and to have our basic needs met. </p> <p> &nbsp;Outlined below are 10 tips that you could apply which could help you to thrive in the current climate </p>

<p class="pink-bold"> <span style="font-size: 14pt">10 Tips for developing your Business in difficult times</span> </p> <h2 class="bold-black">by Morton Patterson </h2> <p> In the midst of despair there is opportunity. As we approach the end of 2008, the financial markets are in a challenging state with banks needing to be supported to keep the economy afloat. Despite this, there are opportunities for you and your business to develop greater relationships with your customers and thrive amidst all of the predictions of doom and gloom. Don't forget that we still need to eat, find somewhere comfortable to sleep and to have our basic needs met. </p> <p> &nbsp;Outlined below are 10 tips that you could apply which could help you to thrive in the current climate </p> 2008-10-20T13:02:56Z 2008-10-20T13:02:56Z http://www.stridingout.co.uk/marketing-strategy/marketing-in-a-recession.html Heather Wilkinson [email protected]

<meta name="ProgId" content="Word.Document" /> <meta name="Generator" content="Microsoft Word 11" /> <meta name="Originator" content="Microsoft Word 11" /> <p> <link href="http://www.stridingout.co.uk/file:///C:%5CDOCUME%7E1%5CMARIAF%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" rel="File-List" /> </p> <style></style><img src="http://www.stridingout.co.uk/images/stories/home/training_events/striding_out_summer_social_event_24-07-07_115.jpg" alt="striding_out_summer_social_event_24-07-07_115.jpg" style="margin: 5px; float: left; width: 142px; height: 95px" title="striding_out_summer_social_event_24-07-07_115.jpg" height="95" width="142" /> <p> &nbsp;It seems there's no getting away from it, and I'm actually going to have to mention the recession, the credit crunch and everything that else that makes the hearts of the self-employed sink to their boots. </p> <p> &nbsp;Luckily, it's not all doom and gloom and you can and should continue to market your company during an economic downturn. </p> <p> &nbsp; </p>

<meta name="ProgId" content="Word.Document" /> <meta name="Generator" content="Microsoft Word 11" /> <meta name="Originator" content="Microsoft Word 11" /> <p> <link href="http://www.stridingout.co.uk/file:///C:%5CDOCUME%7E1%5CMARIAF%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" rel="File-List" /> </p> <style></style><img src="http://www.stridingout.co.uk/images/stories/home/training_events/striding_out_summer_social_event_24-07-07_115.jpg" alt="striding_out_summer_social_event_24-07-07_115.jpg" style="margin: 5px; float: left; width: 142px; height: 95px" title="striding_out_summer_social_event_24-07-07_115.jpg" height="95" width="142" /> <p> &nbsp;It seems there's no getting away from it, and I'm actually going to have to mention the recession, the credit crunch and everything that else that makes the hearts of the self-employed sink to their boots. </p> <p> &nbsp;Luckily, it's not all doom and gloom and you can and should continue to market your company during an economic downturn. </p> <p> &nbsp; </p>