Who is the focus of your marketing?
If your answer is 'everyone' then read on.
A focused marketing strategy not only attracts significantly more business but also provides richer opportunities for self expression. Choosing to whom to aim your services enables you to think carefully about their needs and develop more innovative products and services. It's easier for others to understand what you do. You can become known as an expert in your field and get word of mouth recommendations.
]]>6 Ways to Stimulate Growth: Marketing Strategy for a Recession
It's a challenging time for businesses - with all of them needing to squeeze every last drop out of their marketing strategy to ensure the continued well being of their organisation. Read on to see some tips of how you can actually stimulate growth in a recession.
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Position your product and service effectively in the market place, using our simple guidelines for developing a marketing stategy.
Check out Suzanne Cleal's 5 point plan below...
1. Customer understanding
Define customer needs - Define customer – segmentation and targeting - Understand customer behaviour – product/service usage, buying habits, price sensitivity
2. Market understanding
Define the market...
For new products – undertake market research, understand the market size, look at your market entry strategy and how to test your market.
For existing products – understand your market share and scan the market and continually undertake a competitor analysis
]]>Knowing what public sector clients want from a supplier is sometimes difficult to establish and can be different from other clients in the private sector. Even understanding the jargon and tender process can be daunting.
The following four tips will provide you with a simple guide to help you sell more effectively to the public sector buyer and the key points that they are looking for in a supplier.
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Firstly, don't read in-between the lines - Ask them for a detailed brief to find out exactly what they are looking for. Ask for any further details you need to clarify questions and key points.
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Speak their language - Highlight key topics and activities to be completed and use the written terms they have used in their brief, so your response identifies with their proposal.
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Demonstrate your understanding - Start the proposal by outlining a summary of the brief and what they are looking to achieve. Demonstrate what you understand of the topic in question and its importance in the respective marketplace.
by Morton Patterson
In the midst of despair there is opportunity. As we approach the end of 2008, the financial markets are in a challenging state with banks needing to be supported to keep the economy afloat. Despite this, there are opportunities for you and your business to develop greater relationships with your customers and thrive amidst all of the predictions of doom and gloom. Don't forget that we still need to eat, find somewhere comfortable to sleep and to have our basic needs met.
Outlined below are 10 tips that you could apply which could help you to thrive in the current climate
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It seems there's no getting away from it, and I'm actually going to have to mention the recession, the credit crunch and everything that else that makes the hearts of the self-employed sink to their boots.
Luckily, it's not all doom and gloom and you can and should continue to market your company during an economic downturn.
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