Welcome to Striding Out!

What Do Business Women Really Want?

2011-04-11T08:35:09Z

International Women’s day came and went with a bang. It ushered in increased numbers of attendees at the numerous events held world wide. Some of these events had very inspiring speakers, some of whom narrated their road to entrepreneurship having tried and rejected the more common route to employment. But what did they have on their mind? What drove them in this direction and is it any different from what men want?

I listened , smiled a lot and I observed a room full of excited women sharing their stories . I heard some familiar tales of barriers and fears but what was most striking was the determination and that passion which depicted what these women really want. Each woman provided a glimpse of their path highlighting the cracks and the bumps but also the joys of the journey. Some complained of being driven from employment by bosses lacking human concern. Others shared the knowledge and explained that challenging the status quo in the work place leaves you no choice but to ignore it or exit the job. One of these inspiring women shared her experiences as an employee:

‘If I complain they will make my life hell. I made a decision. I had no future there’

Others simply wanted to celebrate the freedom and choices that only entrepreneurship can deliver. With these come new challenges some never envisaged. So how are they doing?

Ethical Consumption Triples

2010-01-09T00:05:59Z

Consumer spending on "ethical" products from Fairtrade food to eco-friendly travel has almost tripled in the past decade, a survey reveals today.

10 Trends for 2010

2009-12-01T11:00:43Z

1. BUSINESS AS UNUSUAL | Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss. More »

2. URBANY | Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world. More »

3. REAL-TIME REVIEWS | Whatever it is you're selling or launching in 2010, it will be reviewed 'en masse', live, 24/7. More »

4. (F)LUXURY | Closely tied to what constitutes status, which itself is becoming more fragmented, luxury will be whatever consumers want it to be over the next 12 months. More »

5. MASS MINGLING | Online lifestyles are fueling 'real world' meet-ups like there's no tomorrow, shattering all predictions about a desk-bound, virtual, isolated future. More »