Branding for Visibility, Quality, Credibility,
Your brand is a powerful recall of your name by your target market. Additionally it is your target market's relationship with your name and particular goods or services. When your audience thinks of that product or service, your name should immediately come to mind, prompting enquiries and potential sales.
But what marketing tools help develop that brand recall and brand identity?
Logo development, determination of your unique selling position or USP, strap line, colors, images, words and sounds that trigger an emotional response, musical sounds to give ‘Sizzability' (sizzle and visibility)? The answer of course is "all of the above."
Your entire marketing portfolio is developed with your brand identity in mind. The uniformity of your brand is integrated within your website, your blog, brochure, podcasts, videos, business stationery and all of your media coverage and advertising.
There are many good reasons for branding. Branding isn't just for big companies. Branding identity is every bit as important for a small business. When you brand your small business, you will:
- Attract potential new business
- Attract ideal scenario clients
- Base your fee regime on what you are worth not what your competition bills
- Have people choose you because of your reputation
- Turn new products and/or services into an immediate success as a result
- Have a basket of marketing products that instantly communicate your brand and drive business development to you
Your brand identity is the overall message that you communicate about yourself - it defines you and give you your uniqueness in the marketplace.
The biggest mistake that most small businesses make is overlooking the importance of a brand identity. They are so focused on selling their products and services that they can't see the woods for the trees. Business branding is every bit as important as your office equipment, phone system and your products and services - even more important.
If you consider the benefits of branding your company... ultimately it could allow you to triple your sales in 12 months and ease your stress, you'd make the investment today.
Choose one company to handle all of your branding needs is the next step. Dealing with individual companies for logos, sales literature and websites because of price is foolhardy.
Just like you need uniformity for your brand, that consistency of conceptual design will only come from one source.
Ultimately, ensure the agency you choose has expertise in website development and Internet marketing as this will be critical to your success...especially for your e-PR strategy.
Implementing the above won't guarantee success but it will set you on the right path. Trying to make short cuts and not adopting the above could prove very expensive because ‘do it right, or do it twice'.
Here's a little more information about Ubiquity's very own personal branding. Have a look at the headings and think about your own company's responses. This will help you particularly if you're thinking about a new brand for your business.
Ubiquity Brand Analysis
- Our values (what we stand for) - integrity, innovation, fun.
- Our Passions - delivering on time without fuss, getting you recognition, being accessible.
- Our Attributes - professional, creative, distinctive
- Our Look and Style - practical, young, inventive, leading edge
- Our Tone of Voice - authentic, concise, humorous, understated
- Our Behaviour - dedicated, driven, passionate, sense of adventure
- Our Uniqueness - discreet, influential, trustworthy
- Making the Connection (what emotions do we evoke?) - ‘Feeling good'. Feeling of being noticed/recognised
by Joel Jelen of http://www.ubiquitypr.co.uk/
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