Preparing Your Business for a PR Campaign
Preparation is key before your start your PR Campaign. Make sure you follow the steps below before you start shouting about your business to the media!
- Make sure your product or service is ready for market. If you aren’t ready it could really backfire if you let customers down. You only get one chance to impress.
- Know your market, who is audience and what media channels do they use.
- Learn about the media outlet before you contact them - research the articles they right, the topics they cover and the audience they appeal to, and prepare your story accordingly if is suits your needs.
- Streamline your message. Have 3 key points about your business that you want to get across to the press.
- Develop a relationship with your trade media. Find out whats going on in the market and what stories they are currently interested in, so you can prepare accordingly. This will prevent you wasting time on articles that just won’t sell.
- Write a feature article about you and your business, what is it story behind it and why? don’t always go for the direct sell.
- Start a Blog - the blog gives your business personality, it is your personal brand. People always want to know the person behind the business, and a blog gives you a medium to talk about your passion and drive for working in your market or industry.
- Public Speaking - Simularly, speaking at events promotes you and your business to a wider audience. Face to face contact helps to reinforce your message and helps people to remember you and your business. Actively approach groups or networks and ask to speak at events where you are likely to reach your target audience.
- Persistence - When you are starting out on your PR Campaign, do expect to get the answer No! but don’t let this put you off. Not everyone will be interested in you and business but there will definately be some who are, so keep going!
Tips by Susanna Simpson of Limelight PR www.limelightpr.co.uk
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