When is PR the most useful
A strategic media campaign can help your enterprise in many diverse ways, so there isn’t an easy answer to this question.
To work out the best time to use PR you need to look at your business plan and how you hope to grow and then work out what function PR can play in helping you achieve these goals.A media campaign can help change your image. If you’re not very well known in your sector and want to further your reputation a strategic campaign is one of the best ways to do this. The prestige of being associated with internationally recognised publications will rub off on you. This can particularly help if you want to stand out from your competitors as more knowledgeable, more experienced, or more authentic. When people read newspaper and magazine articles they assume that the people who are quoted have been contacted by the journalist because they’re the experts in that field. Few people realise that a PR team has worked hard behind the scenes to ensure their client gets featured.
Press coverage also boost sales. Commerical success or failure can rest on the way a company is percieved. Effective media relations wil help you grow by promoting your service or products to your target market.
Press coverage can be used in a number of ways and can prove to be especially valuable for companies who use it as part of their marketing strategy.
- In newsletters to cement existing relationships with customers or clients.
- Displayed on company websites and marketing materials to help build confidence in your brand and add much-needed validity.
- To attract investment or funding. Our clients use high profile press coverage to catch the attention of would-be investors during presentations.
- For staff retention and recruitment. People are more likely to stay with a firm, or join a firm, that has a positive future.
- For sales materials. Good quotes about you can impress potential customers.
- In offices. To boost morale and create an impressive welcome for visitors.
- To transform websites. Some of our clients reprint all of their authored articles on their website in order to turn it into an information portal.
Expert Advice by www.bluerocketgroup.com
