Pitching for Investment
by Business Coach Suzanne Cleal 
If you are pitching for investment potential investors will want to know more information than your elevator pitch can deliver (although it is always a good place to start as a kind of executive summary at the beginning of the presentation).
The following is a list of all the things you need to have thought about before you go into an investment presentations.
The actual presentation may not contain all the details but you will need to be able to respond quickly and confidently if questions arise:
- What product or service do you offer?
- What customer need does it meet?
- What is the market size?
- Who are your competitiors?
- How are you different?
- What is your competitive advantage?
- Is your idea protected?
- What is your route to market?
- How will you make money?
- How much will you charge?
- What are the costs involved?
- How will you acquire new customers?
- How will you retain customers?
- What is your margin?
- What have you achieved so far?
- What do you forecast?
- Who are the members of your team?
- What is your collective track record?
- What commitment have you already made to the business?
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- Patents
- Letters of intent from potential clients
- What money do you require?
- What will you provide in return (% of equity)
- What level of involvement do you want from your investors?
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- What will the money be used for?
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- What are the risks?
- What is the forecast return?
If you would like one of our business coaches to help you prepare or practice your pitch, please email us at [email protected] . the preparation support could make the difference to securing the finance. Striding Out has successfully helped many entrepreneurs prepare their business plan, application form and pitch ready for seeking investment.
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