Stand Out in Business

In business you need customers,

A Brand defines your product.
Marketing & PR engages the customer
Sales secures the customer.

To engage and secure new and existing customers

You must define who your customers are and understand their core needs
You must identify the right marketing channels to reach your customers
You must decide what to say to your customers to close the deals
You must create the right customer experience to retain customers

Our Coaches and Experts can help you....

Develop your brand
Develop your marketing strategy
Develop your PR campaign
Develop your communication style e.g. copywriting, sales pitch
Decide on the right marketing tools e.g. leaflets, website, blog
Learn and implement new marketing techniques e.g. social media, direct marketing, online marketing
Develop your presentation style and confidence
Develop your sales skills and techniques

To enquire about coaching in marketing, PR and sales email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

To enquire about design of marketing tools email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Our coaching and training is provided on a chargeable basis, but we can access funding to provide free business support to certain groups of entrepreneurs who meet the eligibility of the funding provider. Please enquire to find out more.

Please find useful articles on the following topics below:-

Digital Marketing – Getting Your Website Right

The idea behind Marketing is giving the customer what they want. A product has to have a want and a need value in order for it to be purchased. Marketing is about creating interest in your organisation and the products/services you have to offer.

There are a few simple reasons behind why people buy products;-

Get Your Business Noticed

Congratulations! You have taken a leap of faith and are about to start your very own business. Determined to follow a successful path, you have done your homework and have ticked all the check list boxes – from company registration, business plan, insurance, website, premises, the lot.

Unfortunately public relations, or PR for short, is not on the list and, unless you are a savvy media person, there will be so much going on while you get your business established, that PR could end up in your ‘wish list’.

The problem is this – if people don’t know about you, they can’t do business with you. And what’s the best way to get noticed by potential clients without having to spend a fortune? Get your PR strategy right, get in the media and voila!

The Internet is Your Partner – Enrich Your Business’ Life

Think about the partnerships you’ve got in your life right now. You may have thought about your romantic partner, your workout buddy, your ‘partner-in-crime’ best friend or your business partner. We form these relationships because they give us something we don’t have alone. They provide us with something that makes us more committed, effective, powerful or successful because of it. Through the partnerships we create, our lives become more enriched.

Before you commit to any kind of partnership whether in your personal or professional life, you want to know what the other party has to offer and how this will benefit you or your business. Creating a partnership with the internet is really no different in this sense. Let’s explore how creating a partnership with the internet could enrich your business’ life.

Print V Online Media. Who Wins?

The internet is slowly taking over today’s society. We have become immersed in a bubble of technology. Why buy print media when nowadays you can have current news constantly updated on the go. The Guardian has recently launched an App for IPhone, and Sky News and CNN are also available for the public to read. So, in the battle of print v online, which is more successful?

Successful Negotiating

My husband loves to negotiate. So much so that whenever I need to buy new running shoes, he always buys a pair, too, with the hopes that he can swing a "deal" with the store by buying two pairs at once. Of course, he never gets a discount, but what I find fascinating is the number of times he asks for a discount, doesn't get it, and still buys the item at full price anyway.

I started thinking about this from the seller's perspective, by analyzing my own negotiation techniques, and those of my clients. The questions I wanted to answer were: Exactly what makes a successful negotiator? And what do they do differently from the rest of us to get the price they want, while still leaving their customers feeling that they're getting a good deal?

The following simple five-step process can help maximize your results each time you negotiate. Even better, I find it works wonders at every stage of the sales process, from negotiating price to discussing delivery, added product features or any other terms your prospect is looking for a break on.

Step 1: Get into the right frame of mind

The first thing you have to do when negotiating is make sure you're in the right frame of mind. Do you really believe that your products or services are worth the price you're charging? If the answer is no, then you won't be able to negotiate successfully. Period.

If you implement the next four steps of this plan, I can guarantee that those readers who truly believe that their products are worth the price they charge will walk away with more deals at full price. Those of you who think your products are too expensive, on the other hand, will continue to sell at a discount.

These steps aren't necessarily easy, and in fact may take some discipline to implement. But for those of you who are willing to put in the effort, I promise that they will help make negotiation easier, and more natural.